| Chicago’s world-famous Museum of Science and Industry opened a new exhibit in the Spring of 2005 called Body Worlds. This fascinating exhibit allowed visitors to view actual human bodies that had been preserved using cutting-edge technology, making it possible for ordinary citizens to see the human body in a whole new way. In keeping with the Museum’s technology focus, the Marketing Department decided to use an electronic form of communication to draw in visitors. Oncall Interactive created software that allowed for the dissemination of e-postcards that would showcase some of the spectacular images from the exhibit. Visitors to the exhibit would have the opportunity to send a message to friends and family around the world, letting them know about their visit to the exhibit. At the kiosk, they could also sign up for the Museum’s bi-monthly E-Newsletter. In addition, the software allowed the Museum to collect demographic and psychographic data by creating a small survey. This information was then stored in the database for analysis to gain market insights. These insights could then help them create their next marketing plan. |