| In 2005, Pop Secret sponsored the L.A. Film Festival in an attempt to reach their target market of 18-34 year olds. In order to make a big splash at the Festival, General Mills called on Oncall Interactive to create something eye-catching and exciting. Oncall Interactive created the Photo Kiosk to allow users to send a postcard with their picture on the front and a personalized message on the back. This fun and innovative communication created a dynamic marketing message that got passed on from one client to another through a unique, new communication channel. In addition, General Mills was able to capture data on their target audience through the Photo Kiosk. |